Design has always been my greatest passion, complemented by a deep interest in design and lifestyle journalism, editorial work, and photo styling. With a background in Interior Design (B.Des) and a Master of Business Administration from ITB, I thrive at the intersection of creativity and strategy—bridging editorial vision with brand collaborations.
As Managing Editor and content creator for CASA, I lead a talented team in shaping content across digital platforms and our premium print edition. Together, we develop editorial and marketing strategies, oversee content production, and curate narratives from leading architects and designers. I guide the overall direction to ensure every output reflects CASA’s editorial vision, while encouraging creative collaboration within the team. We also work closely with brand partners to craft projects that seamlessly merge editorial storytelling with commercial objectives. Beyond content, I often represent CASA as a speaker and moderator at various industry events.
